From Land-Based to Online: Seizing New Opportunities in Regulated Markets
For land-based operators, the introduction of new regulations enabling iGaming isn’t just a chance to enter a new channel—it’s a strategic opportunity to diversify revenue streams and future-proof their business. These operators are uniquely positioned to succeed in newly regulated markets by leveraging their deep understanding of local players, strong brand recognition, and existing customer relationships. Unlike new entrants, land-based operators already have a foothold in the market, offering a significant competitive advantage when transitioning online.
Key benefits for land-based operators transitioning into iGaming include:
- Leveraging an Established Player Base: Cross-promote online offerings to existing customers, enhancing loyalty and engagement through a seamless omnichannel experience.
- Capitalising on Local Market Knowledge: Use insights into player preferences and regulatory environments to deliver tailored online experiences that resonate with local audiences.
- Maximising Brand Trust: An established in-market reputation provides instant credibility, making it easier to attract and retain players in the online space.
- Unlocking Operational Synergies: By integrating online operations with existing land-based infrastructure, operators can reduce costs, streamline operations, and offer players enhanced value.
- Expanding Revenue Streams: Online gaming offers scalability, 24/7 revenue generation, and the ability to reach beyond physical boundaries.
While the advantages are clear, moving from land-based to online operations presents unique challenges. Without prior experience in iGaming, operators may struggle with navigating unfamiliar regulatory frameworks, developing online product strategies, and building digital operations capable of competing in a fast-paced environment. Success in iGaming requires a different set of operational capabilities, such as real-time player management, online marketing expertise, and robust technical infrastructure.
That’s where The Conexus Group can help. We provide end-to-end support for land-based operators making the leap into online gaming. Our experienced teams work alongside your business to:
● Plan and execute market entry, ensuring compliance and operational readiness.
● Build online capabilities, including product, marketing, and operational teams.
● Ensure measurable success, with clear targets for revenue and profitability tied to our compensation.
● Develop long-term in-house capabilities through training, mentoring, and seamless recruitment of permanent management.
We’ve helped operators across global markets transition into successful online businesses, enabling them to capitalise on new opportunities while mitigating risks. If you’re ready to explore the potential of iGaming, let’s discuss how we can support your journey.
Schedule a meeting with us at ICE Barcelona or visit Stand #5C12.