Success Stories: iGaming – February 2022
In success stories, we profile some of the key stories in iGaming this month, focusing on areas of growth, resilience and innovation.
America is storming ahead as usual, with so many stories we’ve had to condense them to one sentence a state! We also cover fresh growth in Europe, and some great responsible gaming statistics ahead of gambling awareness month.
The American Gambling Association (AGA) has revealed that the US commercial gaming industry made $53.0bn in revenue in 2021, an increase of $23.0bn from 2020.
This has broken the previous record of $43.65bn set in 2019 by 21.4%, and is a 76.6% increase on commercial revenue generated during 2020.
Consumers in Colorado wagered a record $573.7m (£430.6m/€516.7m) on sports in January, while revenue for the month amounted to $34.6m.
Nevada has reported gaming revenue figures of $1.08bn (£820.0m/€980.0m) for January 2022, representing a 41.6% increase on the previous year.
Online gaming and in Connecticut generated net gaming revenue of $18.8m in January, 15.6% higher than the net revenue recorded in December 2021.
New Hampshire set a new monthly sports betting handle record of $99.5m (£74.2m/€89.1m) in January, while the state’s revenue also reached an all-time high of $8.0m.
Mobile sports betting is set to launch in Arkansas, after a legislative committee unanimously approved rules for the vertical from the state Racing Commission.
Pennsylvania has recorded total gaming revenue of $393.1m in January, with online gaming revenue hitting an all-time high.
Players in New Jersey bet a record $1.35bn (£992.4m/€1.19bn) on sports in January, while igaming revenue in the state reached an all-time high.
The Michigan Gaming Control Board recorded handle for online sports betting of $496.8m in January 2022, setting a new state record.
Online gaming in Delaware was recorded at $1.1m (£827,497/€988,647) for the month of January, up 51.3% year-on-year.
The Indiana Gaming Commission has reported sports betting handle of $498.4m (£368.9m/€440.5m) in January 2022, a 43.5% increase year-on-year and a new state record.
Bettors in Iowa staked $303.3m in the first month of 2022, meaning handle more than doubled year-on-year.
A bill proposing the legalisation of mobile sports wagering in South Dakota has been passed in the state's Senate.
Illinois’ sports betting operators saw handle rise during December 2021 as the state became the third state to smash the $7bn mark for a calendar year.
New York surpassed the all-time US monthly record for sports betting handle during the first 23 days of legal online wagering in the state, after consumers staked a total of $1.63bn.
Finnish problem gambling rate falls year-on-year
A survey commissioned by Finnish lottery monopoly Veikkaus revealed that the amount of problem gamblers in the country has fallen by 1.8% year-on-year to 0.8%.
This equated to drop of about 25,000 people from November 2020 to November 2021. In addition, 59% reported gambling in the 12 months before the survey, which was an increase of 9.2% year-on-year.
Lithuanian iGaming revenue rockets to drive market’s recovery in 2021
Regulated gambling across all verticals in Lithuania saw gross gaming revenue (GGR) jump 31.5% year-on-year in 2021.
Online betting revenue saw a rise of 29.4%. Online table games saw a 205.7% rise in revenue to €5.8m while category B slot machines made €2.4m, up 94.8%.
Latvian igaming market soars
Latvia’s gambling revenue saw significant online growth offset by a decline in land-based gaming’s contribution.
Overall revenue from gambling was recorded at €128.0m. Online gaming almost doubled year-on-year from 2020, making up €109.0m of the total revenue - a 91.8% rise.
Gambling attitudes soften
UK attitudes towards gambling improve for first time since 2016
The statistics come from the Gambling Commission’s quarterly telephone survey, which examines gambling prevalence, attitudes and rates of harm.
The report, polling 4021 people, marked the first time in which responses suggested statistically significant year-on-year improvements in attitudes towards gambling since the surveys began in 2016.
GambleAware donations reach £16.0m in first three quarters
GambleAware received £16.0m (€19.0m/$21.7m) in total donations during the first three quarters of its fiscal year, helped by multi-million-pound pledges from Bet365 and Entain.
The amount donated in the nine months to 31 December was 255.6% more than the £4.5m pledged in the same period last year, though the previous year was hampered by the novel coronavirus (Covid-19), meaning operators did not donate as much as usual.
UK national lottery
UK National Lottery raises £508.5m for good causes in Q3
Ticket sales from the National Lottery helped raise £508.5m (€609.6m/$688.5m) for good causes in the third quarter of the 2021-22 financial year.
Figures published by the UKGC show the amount raised in the three months to 31 December 2021 was 14.3% more than in the corresponding period of the previous year.
The Q3 total was also 21.5% more than the £418.4m generated in Q2 and 20.9% higher than £420.7m in the first quarter.
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