Success Stories: iGaming - January 2022
In success stories, we profile some of the key stories in iGaming this month, focusing on areas of growth, resilience and innovation.
America has stolen the limelight for the third time in a row as we move into another year of record growth! We also cover fresh growth in Europe, and social responsibility initiatives.
Unstoppable US Growth
Another month of fantastic growth!
Consumers in New York wagered more than $1.0bn (£744.5m/€895.4m) on online sports betting in the first 16 days since the state’s regulated market launched.
In total players spent $1.18bn from January 8th to January 23rd. The New York State Gaming Commission also reported that gross gaming revenue for the period reached $91.4m.
Louisiana launched its legal online sports betting market on January 28th, with a number of operators having been cleared to launch.
Legal retail betting began in October of last year, but the Louisiana Gaming Control Board (LGCB) confirmed the online market would launch January 28th.
Operators in Arizona reported adjusted sports betting revenue after free bets of $31.8m for November, up more than 200% month-on-month, despite lower spending.
Across both retail and mobile, $466.7m was wagered throughout the month, Mobile sports betting wagers totalled at $459.2m, while retail sports betting came to $7.4m.
Pennsylvania set a host of new records across a number of areas in its regulated gambling market in 2021, with total revenue in the state reaching $4.73bn (£3.49bn/€4.17bn).
The overall total was 78.5% higher than the $2.65bn generated in 2020 and up 38.7% from the previous year-high of $3.41bn in 2019, according to the Pennsylvania Gaming Control Board (PGCB).
The state also reported record gaming revenue figures of $432.5m for the month of November 2021, with operators also setting a new record for sports betting revenue. Total iGaming revenue for the month came to $93.9m, an increase of 57.1% from November 2020.
Gambling revenue in New Jersey increased 29.1% year-on-year in December despite the US state seeing an 11.1% decline in sports betting revenue.
Total market revenue for December 2021 amounted to $404.1m (£295.4m/€353.7m), up from $312.9m in the same month of 2020.
Online casino revenue was 33.9% higher than 2020 at $133.2m, which was a new record for the state, surpassing the previous monthly high of $127.0m set in November 2021.
The Delaware Lottery has reported a 26.2% year-on-year increase in iGaming revenue for the 2021 calendar year, while player spending also jumped 35.0%.
Revenue for the full year amounted to $10.6m, up from $8.4m in the previous 12 months and a new annual record for the state.
Sports betting adjusted gross revenue reached an all-time high of $79.3m (£58.3m/€69.9m) in November in Illinois, while the state fell short of its record monthly handle.
Players wagered $779.8m on sports during November, up 72.9% from $451.0m in the same month in 2020. Online betting revenue amounted to $74.3m, while retail revenue reached 5.0m.
Sports wagering revenue in New Hampshire amounted to a record $6.2m (£4.6m/€5.5m) during November 2021, while the state’s handle reached its second-highest monthly total.
Consumers wagered $83.2m on sports in November, 15.3% lower than the record $98.2m set in October 2021, but 78.9% higher than $46.5m in November of the previous year.
Gross gaming revenue for the month amounted to an all-time high of $6.2m, surpassing the previous record of $5.4m set in October 2021 by 14.8%.
Rhode Island saw sports betting revenue reach a new monthly high of $6.7m (£5.0m/€5.9m) in November, while players wagered a total of $52.7m during the month.
Player spending was up 50.1% year-on-year from $35.1m in November 2020, the second-highest monthly handle total since the market launched.
Oregon Lottery has recorded gaming revenue figures of $30.4m for the entirety of 2021, representing a 51.2% increase on the year before.
Via the DraftKings-operated Scoreboard App, 9.8 million bets were placed across the year – up from 7.1 million in 2020. This led to turnover of $331.6m, up 52.0% from last year.
Sports betting revenue in Nevada reached a new record total of $72.0m, while handle exceeded $1bn for the second consecutive month in November, as total gaming revenue reached $1.32bn.
Players staked $1.09bn on sports in the month, down slightly from October’s $1.10bn but up 90.4% from the previous November.
From this total, sportsbooks took in $72.0m in revenue, up 16.5% from the previous record, set in November of the prior year.
Of the sports betting revenue total, just under half, at $35.0m, came from mobile bets. Mobile handle, however, far eclipsed the retail total, at $777.2m.
Colorado set a new monthly sports betting record of $36.8m (£27.2m/€32.6m) in November 2021, while the US state’s handle fell just short of the all-time high total achieved in the previous month.
Consumers in the state wagered $475.4m on sports during November, which was 3.3% less than the record $491.5m spent in October 2021, but more than double the $231.2m bet in November of 2020.
After accounting for $438.7m in player winnings, this left $36.8m in gross gaming revenue, a new monthly high for the state, smashing the previous record of $28.6m set in October 2021 by 28.7%.
Sports wagering revenue in Virginia came to $29.9m in November, up 205.1% from October and taking revenue beyond $100m since the state launched sports betting in January.
Adjusted gross revenue was more than three times the total recorded in October, with the $29.9m in revenue coming on a betting handle of $402.6m.
Denmark and Italy ride the revenue stream
Danish non-lottery gross gambling revenue came to DKK6.2bn in 2021, a 3.5% increase driven mostly by growth in online casino.
Online casino experienced the steepest incline, totalling DKK2.8bn, as compared to DKK2.4bn in 2020. This was a rise of 16.7%.
The country also experienced a revenue rise across all sectors in November, reporting a 22% rise year-on-year totalling DKK604m (£67.7m/€81.1m/$93.0m).
Online casino revenue also increased, from DKK198m to DKK218m- a yearly rise of 10.1%. In total, online casino revenue from January to November 2021 stands at DKK2.55bn – up 13.4% year-on-year.
A record month for online casino helped Italian online GGR hit the highest total since May 2021 in December. Total GGR hit €312.0m, up from €304.2m in November.
Online casino was the main driver of the month-over-month growth, with revenue up to €165.5m, the highest monthly total of the year. For 2021 as a whole, iGaming revenue hit €3.46bn, up 46.1% from 2020.
UK National Lottery raises £508.5m for good causes in Q3 plus gambling in Sweden up 7%
Figures published by the Great Britain Gambling Commission show the amount raised in the three months to 31 December 2021 was 14.3% more than in the corresponding period of the previous year.
The Q3 total was also 21.5% more than the £418.4m generated in Q2 and 20.9% higher than £420.7m in the first quarter.
The Commission said the increase was partly due to a 6.6% rise in National Lottery sales in the third quarter, with total sales up £129.4m from Q2. This was largely driven by a 38.8% quarter-on-quarter increase in EuroMillions sales.
An annual survey conducted by the Swedish Gaming Inspectorate (Spelinspektionen) highlighted that the number of people gambling in the country has risen 7% year-on-year.
When asked “in which places have you gambled in the last 12 months” 86% of participants said that they had gambled at home in the last year. A total of 20% gambled in a retail facility, down 5% compared to 2020, while 5% stated they had gambled at their job – up 1%.
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