Success Stories: iGaming - October 2021
In success stories, we profile some of the key stories in iGaming this month, focusing on areas of growth, resilience and innovation.
This month’s snapshot features so much growth we have had to catalogue it by continent! Featuring impressive European statistics and fresh excitement from the USA, we also dive into the latest social responsibility programs and promisingly positive statistics.
Revenue soars across three European verticals this month
Overall online GGR in Italy rose to €276.8m, trending with previous month-on-month growth. Of this total, 50.47% or €139.7m came from casino and slot game revenue. Sports betting in particular significantly increased its contribution, rising to 43.14% from 35.12% the previous month, in total generating €187.3m for September.
Denmark saw a 19.5 % increase in revenue, with figures totalling DKK530m €71m in online takings. Betting revenue made up DKK214m, climbing 26% over September last year. The figure is also a 40% increase month-on-month with August totalling ‘only’ DKK128m. Online casino revenue rose to DKK207m, bringing the Danish year so far to DKK1.82bn.
French regulator L’Autorité nationale des jeux (ANJ), has revealed overwhelmingly positive figures from France’s Q2. iGaming saw record figures of €617.0m, a 91% increase on 2020 at €323.0m. A total of €420.0m came from online sports betting, another record figure, 346.8% larger than Q2 2020.
Regulation and expansion is sweeping America
Connecticut experienced it’s first taste of iGaming this month. In a soft launch of legal wagering in the state over 1.2 million bets were placed. With a population of only 3.5 million it seems that operators have struck gold with this incredibly active and exciting vertical.
Geolocation experts suspect that much of this activity has come as a result of out of state players driving in to take advantage, only further proof of the untapped potential the US still has to offer.
The Capital takes the cake though, with Washington DC setting a new record for monthly betting revenue at $3.8m/€3.3m. The districts handle broke $20m, nearly $8m higher than August with a total of $148.6m for the year to date.
Further South in Louisiana confidence in the market is high, with entertainment giant Caesers Entertainment rolling out its new sportsbook app, well ahead of the market opening. The operator has incentivised players, rewarding those who download early with deposit and free bet bonusses.
How social responsibility is making a difference
The UKGC has reported a significant decline in UK problem gambling levels, dropping to 0.3% in September, down from 0.6% the previous year. The total portion of the population at risk also declined from 4.0 in 2020 to 2.9%, the lowest figure recorded by the UKGC since 2016.
The Netherlands gaming authority, De Kansspelautoriteit (KSA) has opened proposals for gambling addiction research ahead of the Dutch online gaming launch on the 1st of October. The regulator has asked operators to provide databases for analysis, keeping individual players anonymous.
A KSA statement said: “It is important that all results of the research be published in an open repository. It is very important that all requested databases are analysed and the results published regardless of whether significant associations are found.
In the USA, the NFL has made a multi-million-dollar commitment to the National Council on Problem Gambling (NCPG) as part of a new responsible betting awareness program. The campaign will focus efforts around it’s tagline ‘Stick to Your Game Plan. Always Bet Responsibly’, in order to educate fans on how to bet safely, find support resources and avoid unlicensed betting.
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