The Conexus Group Partners With Initiate International To Expand iGaming Services In Africa

The Conexus Group Partners With Initiate International To Expand iGaming Services In Africa

London, 16.10.23 - The Conexus Group, the market-leading provider of professional services to the iGaming and PayTech sector, is delighted to announce that Initiate International is joining the Connexus Group. This collaboration marks a significant milestone in the Group's mission to support iGaming companies worldwide.

Initiate International is the foremost iGaming recruiter on the continent, having established itself as the go-to solution for major operators throughout Africa. With this strategic partnership, The Conexus Group will gain a significant presence in this dynamic market, distinct from other global iGaming markets.

CEO of The Conexus Group, Robert Dowling, speaking about the partnership, said, "Our collaboration with Initiate International is a great opportunity for all of us. We’re excited to work hand-in-hand to deliver exceptional value and expertise to clients in Africa, helping them unlock growth through our services and industry networks. This partnership will also undoubtedly enhance our global reach and impact."

Initiate International and its clients will benefit from The Conexus Group’s powerful suite of professional services that support the entire organisational lifecycle. This includes access to a global network of iGaming experts and influencers. Initiate International plans to leverage this collaboration to expand its footprint in areas such as training and consulting, in addition to providing specialist iGaming M&A Advisory support.

Co-founder and Director of Initiate International, Lois Bright, commented, "Initiate joining  The Conexus Group is a significant development for us. It allows us to provide comprehensive support to our clients and reinforces our position as a strategic partner for their growth and expansion. We’re excited about the possibilities this collaboration brings."

The strategic partnership between The Conexus Group and Initiate International signals a promising future for both companies. As they embark on this transformative journey, it exemplifies The Conexus Group's commitment to helping global iGaming companies thrive.

Rob Dowling welcomed Initiate International to The Conexus Group, saying, "We’re delighted to have Initiate International on board. Lois, Andrew and the team are a great fit for us. We share the same vision and approach to delivering services, favouring a strategic consultative approach to recruitment, rather than a transactional one. This is very much our ethos across the Group. This partnership marks an exciting chapter in our journey, as we strengthen our commitment to providing outstanding recruitment and consultancy services to clients across the globe."

About The Conexus Group

The Conexus Group offers an integrated suite of services combining recruiting, training, consulting, M&A advisory, and marketing services for the iGaming and PayTech industry. Supporting companies at every stage of their organisational lifecycle, The Conexus Group helps companies grow, transform, evolve and thrive. For more information visit

About Initiate International

Initiate International is the leading recruiter to the iGaming and Fintech industry across the African Continent. Established in South Africa in 2007, it has been at the forefront of connecting top talent with exceptional opportunities in these dynamic sectors. Initiate aligns its talent services with supporting growth across the iGaming and Fintech sector.

For media inquiries and further information, please contact:

Brooke Petersen

Chief Marketing and Growth Officer at The Conexus Group